Jonathan's AI-leverage business has been written into a brand spec (audience, carrying-forward principle, site architecture, colors, type). To stress-test that spec, thirteen agents — each channeling one book — built their own full-strength version of the site from their book's framework. A fourteenth agent built the canonical version from the brand spec alone, with no council input.
All fourteen are below. The canonical is first. The council follows, grouped roughly by philosophical affinity. Click any to open.
The reference build. Direct execution of the audience / carrying-forward / architecture / brand-spec documents. No book-expert input.
Warm paper, ember accent, Fraunces + Source Serif 4 + IBM Plex Mono. Home, Begin, Writing archive, three real essays.
Open →Books whose register naturally meets the site's commitment to calm, qualifying, high-status posture.
The essayist's site. Plain HTML. Serif. No marketing furniture. Made by a maker for makers.
Open →The consultant who refuses to pitch. Qualifies the buyer. Charges for expertise. Twelve proclamations made operational.
Open →Value-based trusted advisor. Market gravity, not push. High-fee consultancy posture on the web.
Open →Positioning-first. What this IS, what it isn't, within three seconds of landing. Category derived end-to-end.
Open →Adjacent philosophies — status, inbound, or the customer's job — that either reinforce or reshape the canonical direction.
Organized around the job the visitor is hiring — not the demographic, not the product. Forces of progress visible in the navigation.
Open →Status frame, prize frame, inbound pursuit. The prospect chases you — embedded structurally, not just claimed.
Open →Site as pre-frame for a Sandler Discovery call. Up-Front Contract logic, no-pressure qualifying, pain-funnel in non-clinical register.
Open →Market awareness stage 3–4, sophistication stage 4–5. Headline and lead calibrated exactly. Mechanism of leverage named.
Open →Frameworks that most sharply challenge the carrying-forward principle. These are the stress tests — full-strength, un-softened.
Hero / Problem / Guide / Plan / Call to Action / Success / Failure. The most explicit challenge to the no-fear-naming rule.
Open →Full-strength direct response. AIDA, big promise, proof, offer, guarantee. Write to one person. No softening.
Open →The Grand Slam Offer. Value equation run with real numbers. Stack, bonuses, guarantees, scarcity, urgency.
Open →Attention and lead generation. Lead magnet, Core Four engagement loops, hook/story/offer ladder.
Open →Attractive Character, New Opportunity, Big Domino, Future-Based Cause, movement. Funnel-forward.
Open →