The paid first session

Leverage
Discovery.

Ninety minutes, on your actual work. You leave with one identified leverage area, the specific shape of the intervention that would realize it, and a written summary the next morning. If we don't find a real leverage area and the right next step — you don't pay.

90
Minutes
$2,000
Paid upfront
24h
Written summary
100%
Refund guarantee
01
What it is

A diagnosis session, done well.

Discovery is not a sales call. It's a paid ninety-minute working session where the work of the engagement actually begins. We walk through two things: the known business problems and opportunities, and the way your actual week currently happens.

Most of the value arrives in the second part. The workflow is where leverage usually hides, and it's the part people almost never get a serious outside eye on. By the end of the session, the highest-leverage place in your work is named specifically, along with the exact shape of the intervention that would realize it.

Then one of three things happens: we schedule the work, we decide there isn't enough here yet, or we identify a narrower pass that's needed first. In all three cases, you leave with the map.

What comes out
  1. One identified leverage area in your actual work — named specifically.
  2. The specific shape of the intervention — Workflow Upgrade, Hybrid, or System Build.
  3. A written summary sent within twenty-four hours.
  4. A decision: schedule the work, decline, or take a narrower next step.
02
The guarantee

If we don't find it, you don't pay.

If, by the end of the ninety minutes, we have not found a real leverage area in your work and the right shape of the next step, one of two things happens at your choice: a second session at no cost, or a full refund. No arguing.

This isn't a marketing flourish. It's the economic line we hold because it's the only way to keep the session honest. A paid session with a real guarantee produces actual work. A free "call" produces performance.

The commitment

"A real leverage area and the right next step, or you don't pay."

Held for every Discovery session since this was the model.

03
Fit

Who this is for, and who it isn't.

Good fit
  • Founder-led or clearly owner-led businesses
  • Serious about growth and willing to change workflow, not just talk about it
  • Work is high-context, knowledge-heavy, or founder-held
  • Open to AI as a real lever inside their specific work
  • Willing to bring real material into the session — actual docs, actual workflow
  • Values-aligned enough that this feels like work worth supporting
Not a fit
  • Shopping for generic AI education
  • Want a cheap prompt pack or course
  • Want pure done-for-you with no involvement or learning
  • Want vague ongoing conversation without implementation
  • Not ready to act on what surfaces in the session
  • Need to "see if AI is worth it" before engaging — start with the Diagnostic instead

If you're not sure which side you're on, start with the Diagnostic. It's free, it takes seven minutes, and it's a cleaner way to find out.

Begin

Book the session.

Fill this out and you'll get a scheduling link within twenty-four hours. The first available slot is usually within a week.

Discovery request

You'll get a reply within 24 hours with a scheduling link and payment instructions.