After the Diagnostic — the real work

Applied
Leverage.

Three paths. One shared objective. I keep working until the named outcome is in use. That is the floor.

Start with the Diagnostic Applied Leverage priced after Diagnostic

The principle

Three ways to realize the same leverage.

The Diagnostic names where the leverage is. Applied Leverage realizes it. The three paths are not tiers of luxury — they are different operational shapes for the same objective. The right path is chosen together, based on what will actually produce the outcome.

How we pick

If the leverage is in how you work — Learn the leverage. Workflow redesign, a new operating pattern, a written playbook you run yourself.

If the leverage requires both a new pattern and a real first implementation — Apply the leverage. This is the default. Most engagements land here.

If the leverage requires a full redesign of a core operational area — Embed the leverage. Deeper build, heavier paired implementation, longer horizon.

The lowest path still meets the objective. The higher paths are not "better" — they are operationally heavier, because the leverage requires more realization work.

The three paths

Learn · Apply · Embed.

Path 01

Learn the leverage.

When the leverage is in how you work. You run the new pattern yourself.

$8,500

One-time · Workflow Upgrade

4 working sessions (90 min × 4–6 wks)$12,000
Custom workflow redesign document$3,000
Written AI-integration playbook$2,500
Prompt architecture & context structure$2,000
Supervision & verification rules$1,500
Bonus: 30-day written access window$1,000
Bonus: Session recordings & summaries$500
Bonus: Day-45 & Day-90 check-ins$1,000

Total named value $23,500

Start with the Diagnostic →

Most choose this

Path 02

Apply the leverage.

When it requires both a new pattern and a real first implementation. Default path.

$22,000

One-time · Hybrid engagement

Everything in Learn, plus:
First real system built & deployed$15,000
6 weeks paired work on implementation$10,000
Live refinement as you use it$5,000
Bonus: Team onboarding (up to 6)$3,000
Bonus: 60-day written access window$2,000
Bonus: Team operating-pattern document$1,500

Total named value $60,000

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Path 03

Embed the leverage.

When the leverage requires a full redesign of a core operational area.

from $45,000

Custom scope · Deep System Build

Everything in Apply, plus:
Full system architecture & buildcustom
90-day paired implementation$25,000
Refinement through 3 months of live use$10,000
Documentation handoff package$5,000
Bonus: Quarterly strategy calls × 12 mo$6,000
Bonus: Private on-call access × 90 days$5,000
Bonus: Two founder-state sessions$2,000

Total named value $100,000+

Start with the Diagnostic →

The guarantee that anchors all three

The Service Guarantee

I keep working
until you have the outcome.

When we agree on what success looks like — the specific deliverable, the measurable change, the thing that will be in use on the other side — I keep working until you have it. Not until the hours run out. Not until the contract ends. Until the outcome is real.

This is stronger than a refund guarantee. A refund returns your money. A service guarantee returns your outcome. Most clients prefer the second.

Jonathan

How pricing actually works

Value sets the size. Risk sets the mix.

Applied Leverage is not priced from hours. It is priced from the value of the change, anchored conservatively to attributable first-year value, with your share of that value determining the fee.

Formula & parameters	Target fee
Target fee = Potential value × Confidence × Attribution × Your share	—
Potential first-year value (example)	$600,000
× Confidence factor (0.5 — how likely is this result?)	$300,000
× Attribution factor (0.5 — how much is due to the work?)	$150,000
× Your share (0.2 — 20% reflects proof & clean attribution)	—
Target total compensation	$30,000

Built transparently, with your numbers, during the Diagnostic. No hidden math. No "package pricing." No vendor magic. Just the value case and the share of it, agreed in writing.

Common questions

On Applied Leverage.

Can I buy Applied Leverage without the Diagnostic?

No. The Diagnostic exists to find the real leverage. Skipping it means guessing at the scope, the path, and the value — which is exactly the kind of work this practice does not do.

What if the Diagnostic says I don't need Applied Leverage?

Then you don't. Not every Diagnostic leads to a second stage, and the Diagnostic guarantee protects you if no leverage area emerges at all. When the answer is "the Leverage Map is the full answer, you can take it from here" — that is a real outcome.

Can I start at Learn and move up later?

Yes. Many clients do. We choose the path based on what will actually produce the outcome. If Learn is sufficient, we start there. If a later build becomes the right move, we add it then — not speculatively now.

Is the price fixed or custom?

Learn and Apply are offered at the listed prices in most cases. Embed is scoped from the value case built in the Diagnostic — the starting price is $45,000, with the total depending on depth and duration.

Who owns what we build together?

You do. Every system, playbook, prompt architecture, and document is yours. This is not SaaS. There is no lock-in. The work is designed to make you more capable, not more dependent.

Begin with the Diagnostic