April 2026: 2 Leverage Discovery slots remaining this month. Each one is prepared personally.
For founders, consultants & owner-operators

Most AI help makes founders busier,
not better.

I'm Jonathan Leung. I don't sell AI courses. I don't run AI workshops. I run a single 90-minute session that finds the one leverage point in your work where a change would actually make the business move — and then we change it.

Book Leverage Discovery — $1,500 money-back if we don't find it

P.S. This is not a sales call. It's the work.

You run a business. You're founder-led or owner-led. You've seen the AI wave and you already know two things: it matters, and the help on offer so far isn't cutting it. Good. Keep reading.

Read this once

The thing I need you to believe before anything else.

Applied Leverage — not generic AI education — is the key to making the work that matters most in your business actually move. And it is only findable through a focused in-workflow diagnosis with someone who knows what to look for.

If I'm right about that, every other objection — the price, the timing, the uncertainty, the "I'll get to AI later" — becomes irrelevant. So let me earn it.

The moment it clicked

I spent my first year in AI teaching founders prompts.

Nobody's workflow actually changed. Great reviews. No movement. I thought I was the problem, so I taught harder.

Then one Tuesday I watched a founder I'd been coaching for four months ignore three tools I'd taught him and do the exact same manual proposal drafting he'd done for a decade. Tab by tab. Copy-paste by copy-paste.

I asked him why. He said: "I know the stuff you taught me. I just don't know how to put it inside my actual day."

That was the moment.

The unit of learning is not the lesson. The unit of learning is the person, inside their real workflow, in front of the real file, with the real customer on the other side. Generic education isn't wrong — it's aimed at the wrong place.

→ Read the full story

The 3 things most founders have backwards

If you've tried to "get on top of AI" and nothing has actually moved
in your business yet — here's why.

1
Myth

"I need to learn more about AI."

What's actually true

The leverage isn't where you're looking.

It's almost never an information gap. It's a workflow redesign. The founders I work with usually have taken three-plus AI courses already. None of them are under-informed. All of them are under-applied.

2
Myth

"I'm not technical enough for this."

What's actually true

English is the new programming language.

The interface to intelligence is becoming natural language. The bottleneck has shifted from can you code to can you think clearly about what you want. Your twenty years of judgment isn't a deficit. It's the moat.

3
Myth

"It's still early. I'll get to it next quarter."

What's actually true

Inaction is the most expensive line on your P&L.

Every week your bad workflow runs is a week of compounding waste. The cost of waiting doesn't show up in any report, which is exactly why it's the most dangerous cost you have.

Where I draw the line

Everyone's calling themselves an AI expert right now.
Here's the difference.

What most AI "help" gives you

  • More information. More frameworks. More tabs.
  • Generic slides that never touch your real work.
  • Prompt packs that die after a week.
  • Hourly advisors billing forever, vague on outcomes.
  • Workshops full of demos nobody ships.
  • The appearance of progress. Zero actual movement.

What Applied Leverage gives you

  • One leverage point, found in your actual workflow.
  • A diagnosis done live, with your real files, your real decisions.
  • The right intervention form — teach, redesign, or build.
  • A paid first session with a real guarantee.
  • Change you can feel in your week. Movement that holds.
  • A partnership only if the work earns it.

— I don't sell optimization theater. Never will. —

The 4-minute mile

What Applied Leverage looks like when it lands.

AR
Abhijeet R. Founder, 12-person consultancy • 6 weeks after Leverage Discovery

Abhijeet was rewriting every proposal himself. Four to six hours a pop. Eight a week. He was burning out, and he already knew it — but he couldn't see where to intervene. He thought he needed another AI course. I told him: no. You need a surgical look at one workflow.

Proposal first-draft4 hrs → 25 min↓ 90%
Founder time reclaimed~18 hrs/wksustainable now
Extra wins / quarter+2@ ~$15k GP each
Year-1 value~$115,000conservative
I stopped doing the work that was breaking me. I'm still doing the work. The work is just moving now.

One real founder. One real leverage point. Everything downstream shifted.

The Applied Leverage Manifesto

The things we believe, in public.

  1. The unit of learning is not the lesson. The unit of learning is the person inside their real workflow.
  2. AI is the medium. Leverage is the point.
  3. English is the new programming language. Your judgment is the moat.
  4. We do not sell information. We sell change.
  5. Real movement in real work beats optimization theater every time.

→ Read the full manifesto

The offer, in plain sight

Leverage Discovery — $1,500

One 90-minute session. Live with me. We diagnose the business, walk your actual workflow, and together we find the one leverage point worth acting on — and the exact next step. I write it up and send the Leverage Map within 24 hours.

  1. The Leverage Discovery session90 minutes, live with Jonathan
    $3,000
  2. The Leverage MapWritten diagnosis + next-step plan in your inbox within 24 hours
    $1,500
  3. Workflow diagnostic workbookPre-session prep — half the value comes from filling it out
    $300
  4. Optional live demo with your real workSee your own leverage shift happen in real time
    $500
  5. The Applied Leverage Field Guide (PDF)My $47 product, included
    $47
  6. Fast-track priority into Applied LeverageIf Discovery finds a fit, you skip the queue
    priceless
  7. The guaranteeIf we don't find your leverage area — refund or a second session free
    risk gone
Total value $10,347+
Your investment today $1,500
Real scarcity. I take a maximum of 4 Leverage Discovery sessions per month so every one gets prepared personally. 2 slots remaining in April 2026.
Book my Leverage Discovery session

↑ takes you to the full breakdown

100% real guarantee

If we don't find your leverage area, you don't pay.

By the end of the session we will have identified one leverage point worth acting on and the right next step — or I'll run a second session at no additional cost, or refund you in full. That's the deal. That's the whole deal.

Two paths from here.

Start free

Grab the Field Guide.

A compressed PDF — The 7 Leverage Points Most Founders Are Underusing — plus my weekly notes on making AI actually move real work. No fluff, no funnel theater. Just the patterns I see.

Send me the guide
Ready to move

Book Leverage Discovery.

One session. One leverage point found. One next step clear. Guaranteed or free. Four slots a month — two left in April.

Book my session — $1,500