Most people don't need more generic information about AI. They need help in one specific place in their work where a change would actually matter — and then help making that change real.
This is a small practice that does that. I find the leverage, and I improve it — by teaching a better way to work, or redesigning the workflow, or building a concrete system, or some mixture of those. What you're buying is not lessons or hours. It's movement in an area that matters.
What this actually is
A client usually comes in one of three ways. Some arrive wondering what AI even means for their specific business. Some want to get good at this themselves — to understand it in their hands, not outsource it. Some already know their workflows are leaking hours and want a second set of eyes on where the leaks are. These are not different services. They're different doors into the same work.
The work starts with one paid session. In that session, I look at both the business — the problems you already know about, the things you want more of — and at how the work actually happens today, in real examples. By the end, we either agree on one leverage area worth acting on and the right way to act on it, or we don't. If we don't, the session is free or refunded.
If we do, the next step takes one of three shapes. Sometimes the answer is mostly a new way of working — a workflow redesign with enough teaching that you can run it yourself. Sometimes the answer is building something concrete — a system, a process, an asset that needs to exist and doesn't yet. Most often it's both.
The thing I care about
The reason this is a small practice and not a course is that the unit of learning, for work like this, is not the lesson. It is the person inside their real workflow. You don't need generic AI education. You need someone to sit with you in front of your actual proposal process, or your actual lead-follow-up, or the research synthesis you keep meaning to compress, and work on that specific thing until it's different.
AI is not what I sell. It's the medium. I sell movement in the part of your work that matters most. AI is often, these days, the tool that makes that movement possible. But if the answer to your specific problem isn't "more AI" — if it's a redesigned meeting cadence, or a better way of writing briefs, or a smaller habit that stops an hour of daily cleanup — I'd rather tell you that than invent an AI project to justify a fee.
Who I work with best
The people I can do the most good for are founder-led — the person I'm working with owns the outcome. They're serious about growth, open to changing how they work, and doing work that's worth amplifying. They are usually somewhere between a year and fifteen years into a business they built themselves. They have appetite, or they have the older, quieter version of appetite that looks like patience.
I'm not the right fit for people who want a generic AI course, a prompt pack, a cheap dabble, or a done-for-you service where they stay uninvolved. The work requires you to be in the room. There's a longer version of this on the who this is for page.
What it costs, briefly
The first session has a fixed price. It takes 75–90 minutes and comes with the guarantee above.
Applied leverage — the work that follows — is priced by the value of the change and the form of the work, not by the hour. I'll tell you, before we commit, what I think it's worth and how I arrived at that number. You can see the longer version on the pricing page.
How to start
If something on this page matches a real problem in your work, write to me. Tell me enough that I can think. I read everything and reply personally to notes that are written seriously.